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  • Writer's pictureAndrew Murchie

The World's First 4D Blu-ray!

Updated: Sep 15, 2023


House on Haunted Hill 4D blu-ray

In a ground breaking leap forward for the world of home entertainment, AIPOP-3D is proud to announce the launch of the world's first 4D Blu-ray. This revolutionary technology brings an unparalleled level of immersion to entertainment in the comfort of viewers own homes.


Developed as a tribute to William Castle’s mastery of film marketing and grand showmanship viewers will experience a whole new dimension of storytelling using “EMERGO-4D” in the newly converted public domain horror classic “House on Haunted Hill” featuring Vincent Price.



“EMERGO-4D” is a homage to William Castle’s highly imaginative and audacious cinematic gimmick “EMERGO!” which flew a physical skeleton over the heads of the cinema audience at a key point in the original release of “House on Haunted Hill”.

4D blu-ray logo

Key Features of the World's First 4D Blu-ray:


  • Immersive 3D Visuals: Experience “House on Haunted Hill” with stunning 3D depth that immerses you in the horror like never before.

  • EMERGO-4D: Extending beyond traditional 3D using your cell phone or tablet computer scan the “EMERGO-4D” Activation Card to engage the full 4D out of screen horror.

  • Maximum Compatibility Bu-ray Disc: Delivering frame packed digital 3D (3D Blu-ray), Anaglyph 3D (Red Blue Glasses) and 2D in one package.


EMERGO-4D logo on Blu-ray

AIPOP-3D is committed to providing an enthusiastic 3D audience with engaging home entertainment solutions, using our tried and tested conversion technology and processes to deliver immersive stereoscopic 3D entertainment to the home viewing market at a time when major studios have all but given up on releasing 3D content. Beyond this, the launch of the world's first 4D Blu-ray is a testament to that dedication to deliver home entertainment with passion, but also with a William Castle style twinkle in the eye.


Emergo-4D Activation Card

Andrew Murchie, Chief Dimensional Officer for AIPOP-3D says: “Being a huge fan of William Castle’s work for as long as I can remember, it was only right for us to create something special, something “Castlesque” for our 3D conversion of his superb “House on Haunted Hill”. With EMERGO still discussed as one of Castle’s most audacious marketing gimmicks and new technology providing us with creative opportunities that Castle would have loved to play with, it was an obvious decision to deliver our homage to the master’s “EMERGO!” in the form of a 4D Blu-ray Experience.”


The 4D Blu-ray finally brings a touch of William Castle’s film marketing genius to one of his film’s home releases, and we can't wait to share this ground-breaking experience with audiences around the world.


“House on Haunted Hill” is currently available via our Kickstarter campaign.

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