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Introducing The World's First 4D Blu-ray

In a groundbreaking leap forward for the world of home entertainment, AIPOP-3D is proud to announce the launch of the world's first 4D Blu-ray. This revolutionary technology brings an unparalleled level of immersion to entertainment in the comfort of viewers own homes.

Developed as a tribute to William Castle’s mastery of film marketing and grand showmanship viewers will experience a whole new dimension of storytelling using “EMERGO-4D” in the newly converted public domain horror classic “House on Haunted Hill” featuring Vincent Price.

“EMERGO-4D” is a homage to William Castle’s highly imaginative and audacious cinematic gimmick “EMERGO!” which when deployed flew a physical skeleton over the heads of the cinema audience at a key point in the original release of “House on Haunted Hill”.

Key Features of the World's First 4D Blu-ray:

  1. Immersive 3D Visuals: Experience “House on Haunted Hill” with stunning 3D depth that immerses you in the horror like never before.

  2. EMERGO-4D: Extending beyond traditional 3D using your cell phone or tablet computer scan the “EMERGO-4D” Activation Card to engage the full 4D out of screen horror.

  3. Maximum  Compatibility Bu-ray Disc: Delivering frame packed digital 3D (3D Blu-ray), Anaglyph 3D (Red Blue Glasses) and 2D in one package.

AIPOP-3D is committed to providing an enthusiastic 3D audience with engaging home entertainment solutions, using our tried and tested conversion technology and processes to deliver immersive stereoscopic 3D entertainment to the home viewing market at a time when major studios have all but given up on releasing 3D content. Beyond this, the launch of the world's first 4D Blu-ray is a testament to that dedication to deliver home entertainment with passion but also with a William Castle style twinkle in the eye.

Andrew Murchie, Chief Dimensional Officer for AIPOP-3D says: “Being a huge fan of William Castle’s work for as long as I can remember, it was only right for us to create something special, something “Castlesque” for our 3D conversion of his superb “House on Haunted Hill”. With EMERGO still discussed as one of Castle’s most audacious marketing gimmicks and new technology providing us with creative opportunities that Castle would have loved to play with it, was an obvious decision to deliver our homage to the master’s “EMERGO!” in the form of a 4D Blu-ray Experience.

The 4D Blu-ray finally brings a touch of William Castle’s film marketing genius to one of his film’s home releases, and we can't wait to share this ground-breaking experience with audiences around the world. “House on Haunted Hill” is currently already over 100% funded on Kickstarter at

For media inquiries, please contact:

Andrew Murchie, Chief Dimensional Officer,

About AIPOP-3D

AIPOP-3D is an innovator in the field of cost-effective stereoscopic conversion. With a track record of pushing boundaries and setting new standards of what can be achieved on limited budgets, AIPOP-3D is dedicated to providing consumers with continued innovation and new content creation in stereoscopic 3D entertainment.

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