Moviegoing in 2025 is increasingly experience driven. Recent industry research and audience studies show that premium formats IMAX, RealD 3D and Dolby Cinema among them are a major motivation for people to choose theaters over home viewing. Audiences want visual and audio experiences they simply can’t reproduce at home: bigger-scale projection, high dynamic range, immersive sound, and 3D depth that turns a screening into an “event.”

Download a free copy of the 3D conversion of "Bowery at Midnight" (1942) starring the legendary Bela Lugosi.

As promised we have news on 2 brand new Plan-D 3D Blu-ray launches and other related discs... all available right now! Black Sunday 3D Prepare for one of horror cinema’s most haunting gothic masterpiece as it rises again - Mario Bava’s Black Sunday has been newly converted into stunning 3D and is now available on Blu-ray. Originally released in 1960, Black Sunday (also known as The Mask of Satan) shocked audiences with its chilling imagery and unforgettable performance from h

As shared in a number of previous posts, we've noticed a steep decline in sales of 3D Blu-rays/downloads over the last couple of years and, regardless of the factors involved, the only conclusion you can draw is that producing 3D solely for the home media market is not financially viable. The majority of the 3D blu-ray market is made up of films shot (rarely now) or converted into 3D for theatrical release in which case the "3D budget" in financial terms is covered in the

I'm really pleased to finally share a bit more info on our release of the highly anticipated 3D conversion of House on Haunted Hill!...